PENGARUH PUSH MOTIVATION, PULL MOTIVATION DAN ISLAMIC ATTRIBUTES TERHADAP KEPUTUSAN BERKUNJUNG WISATA RELIGI DENGAN DESTINATION IMAGE SEBAGAI VARIABEL MODERASI (STUDI KASUS MAKAM SYAIKHONA KHOLIL BANGKALAN)

Nuer Riskiyah, NIM.: 21208012016 (2024) PENGARUH PUSH MOTIVATION, PULL MOTIVATION DAN ISLAMIC ATTRIBUTES TERHADAP KEPUTUSAN BERKUNJUNG WISATA RELIGI DENGAN DESTINATION IMAGE SEBAGAI VARIABEL MODERASI (STUDI KASUS MAKAM SYAIKHONA KHOLIL BANGKALAN). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study examines the influence of push motivation, pull motivation, and Islamic attributes on the decision to visit the tomb of Syaikhona Kholil Bangkalan, with destination image as a moderating variable. This quantitative research utilizes data from 180 questionnaires collected via Google Form using purposive sampling method. Respondents are tourists who have previously visited the destination. Data analysis was conducted using SmartPLS version 3 with the SEM-PLS method. The findings indicate that push motivation significantly influences the visitation decision, while pull motivation and Islamic attributes do not show a significant impact. However, all three independent variables influence the decision to visit through destination image as a moderating variable

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