Sabila Hayuningtyas, NIM.: 20107030109 (2024) PENGGUNAAN TWITTER SEBAGAI MEDIA PENCITRAAN POLITIK (STUDI NETNOGRAFI PADA AKUN TWITTER @GERINDRA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGGUNAAN TWITTER SEBAGAI MEDIA PENCITRAAN POLITIK (STUDI NETNOGRAFI PADA AKUN TWITTER @GERINDRA))
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Text (PENGGUNAAN TWITTER SEBAGAI MEDIA PENCITRAAN POLITIK (STUDI NETNOGRAFI PADA AKUN TWITTER @GERINDRA))
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Abstract
Gerindra is one of the political parties in Indonesia that actively uses Twitter. Even some of Gerindra's interactions with netizens on Twitter always viral and attract the public's reactions. For example, Gerindra was criticized by netizens because holding a blackpink concert ticket giveaway which was considered money politics. Apart from that, Gerindra also gave a blundering response regarding a rape case which was deemed not to show empathy towards the victim. But, survey result from Center For Political Communication Studies (CPCS) stated that Gerindra's electability in the 2024 election increased by 16.8% and Gerindra also became a netizens favorite parties, especially young people. This is also proven by the larger number of Gerindra followers compared to other political parties in Indonesia. This research purpose to find out how Twitter is used on the Gerindra Twitter account as a medium for political imagery. The method used in this research is qualitative research with a netnographic approach. The research results show that the features on Twitter help Gerindra carry out various political imaging activities which are demonstrated through personality, behavior, communication, and symbolism.
Item Type: | Thesis (Skripsi) |
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Additional Information / Supervisor: | Pembimbing: Drs. Siantari Rihartono, M.Si. |
Uncontrolled Keywords: | Netnographic Approach, Twitter Use, Twitter Features, Political Party Image, Gerindra |
Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.23 Media Komunikasi, Media Massa, Media Sosial |
Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 17 Sep 2024 09:13 |
Last Modified: | 17 Sep 2024 09:13 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/67009 |
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