PERANCANGAN BISNIS RENTAL MOTOR (RENMO) BERBASIS MOTORCYCLE-SHARING

Ahmad Zakky Makarim, NIM.: 20106050031 (2024) PERANCANGAN BISNIS RENTAL MOTOR (RENMO) BERBASIS MOTORCYCLE-SHARING. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to evaluate the business feasibility of developing a digital-based motorcycle rental application in Indonesia, using the "Renmo" application as a case study. The background of this research is based on the increasing number of domestic and international tourists and the trend of using digital applications in daily life, which opens up significant opportunities for app-based motorcycle rental businesses. "Renmo" is designed to provide efficient and flexible mobility solutions by integrating motorcycle rental services through digital technology. The research methods include market analysis, financial analysis, and operational strategy. Market analysis was conducted to identify potential demand and the appropriate market segments. Financial analysis aims to assess investment feasibility by projecting revenues, costs, and potential profits. The operational strategy focuses on developing core features and effective marketing campaigns to ensure the application's competitiveness in the market. The results show that "Renmo" has significant market potential, with operational strategies expected to attract and retain customers. From a financial perspective, the business feasibility analysis shows positive results, with a Net Present Value (NPV) of Rp 270,221,105.12, an Internal Rate of Return (IRR) of 19.54%, and a Payback Period (PP) of 1.4 years. The Break-Even Point (BEP) of Rp 221,431,578.94 indicates promising prospects for the application. Based on these findings, "Renmo" is deemed feasible to develop, with recommendations to enhance operational efficiency, develop innovative features, and implement targeted marketing strategies to achieve business success

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