IMPLEMENTASI ELEMEN CYBER PUBLIC RELATIONS PADA AKUN INSTAGRAM @bpipri DALAM MENYEBARKAN NILAI PANCASILA

Hilwa Hafizha Tajalla, NIM.: 20107030129 (2024) IMPLEMENTASI ELEMEN CYBER PUBLIC RELATIONS PADA AKUN INSTAGRAM @bpipri DALAM MENYEBARKAN NILAI PANCASILA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The high number of internet users particularly on social media platforms such as Instagram, Cyber Public Relations activities are facilitated in spreading information about Pancasila, which is the foundational ideology of the Republic of Indonesia. Despite this, a survey by Setara Institute indicates that 83.3% of high school students in Jabodetabek believe that Pancasila ideology can be altered, highlighting the challenges in maintaining and developing awareness of this ideology. This study aims to analyze and describe the implementation of cyber public relations on Instagram account @bpipri in disseminating the value of Pancasila. This research utilizes a descriptive qualitative method with basic elements of cyber public relations on Instagram, such as transparency, internet porosity, the internet as an agent, richness in content, and reach. The results reveals that the implementation of cyber public relations elements on @bpipri Instagram account has been fairly effective in promoting the value of Pancasila through its posts, leveraging relevant to support the dissemination of the nation's core values

Item Type: Thesis (Skripsi)
Additional Information / Supervisor: Pembimbing: Dr. Yani Tri Wijayanti, S.Sos., M.Si
Uncontrolled Keywords: Cyber Public Relations, Instagram, Media Sosial, Nilai Pancasila
Subjects: 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 20 Nov 2024 08:37
Last Modified: 20 Nov 2024 08:37
URI: http://digilib.uin-suka.ac.id/id/eprint/68807

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