Iffat Rihhadatul’aisy, NIM.: 19101040103 (2023) ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
|
Text (ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA)
19101040103_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview |
|
![[img]](https://digilib.uin-suka.ac.id/style/images/fileicons/text.png) |
Text (ANALISIS STRATEGI PROMOSI PERPUSTAKAAN BERBASIS INFOGRAFIS MELALUI INSTAGRAM DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA)
19101040103_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (8MB) | Request a copy |
Abstract
The purpose of this study was to find out infographic-based library promotion strategies via Instagram at the UIN Sunan Kalijaga Yogyakarta Library. It is hoped that the benefits of this research will be useful in improving library promotion strategies. This type of research is qualitative case study. Data collection used observation, interview and documentation. Data validation used triangulation, use of reference materials, and member checking. The data analysis used the Miles & Huberman theory, data reduction, data display, and conclusion drawing/verification. The results of this study indicate that, according to Sujatna's promotion mix theory, the UIN Sunan Kalijaga library uses an advertising strategy (information advertising, persuading advertising, and reminder advertising), sales promotion strategy (user promotion, trade/library promotion, publicity strategy (collection publicity and institutional publicity), personal selling, direct marketing, and interactive. Then the coloring that is widely used is tint color as a background. The type of typography that is widely used is sans serif. The content has a lot of emphasis on certain text and images. Most of the content is equipped with visual elements in the form of photos and text.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Pembimbing: Puji Lestari, M.Kom |
| Uncontrolled Keywords: | Strategi Promosi Perpustakaan, Infografis, Instagram |
| Subjects: | 000 Ilmu Komputer, Ilmu Informasi, dan Karya Umum > 020 Ilmu Perpustakaan dan Informasi > 021.7 Promotion of Libraries/ Promosi Perpustakaan |
| Divisions: | Fakultas Adab dan Ilmu Budaya > Ilmu Perpustakaan (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 31 Dec 2024 10:16 |
| Last Modified: | 31 Dec 2024 10:16 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/69017 |
Share this knowledge with your friends :
Actions (login required)
 |
View Item |
