TEKNOLOGI NEO-BROKER: APAKAH MENINGKATKAN INTENSI INVESTASI PADA PASAR MODAL SYARIAH?

Hilmi Naufal Muzakky, NIM.: 21108030056 (2025) TEKNOLOGI NEO-BROKER: APAKAH MENINGKATKAN INTENSI INVESTASI PADA PASAR MODAL SYARIAH? Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to explain and analyze the effect of compatibility, result demonstrability, perceived usefulness, and perceived ease of use on the use or adoption of neo-broker technologies on the intention to invest in Islamic capital markets. The sampling technique used was purposive sampling, with a total of 238 samples that have been determined. The data analysis method in this study uses partial least squares structural equation modeling (SEM-PLS). The results of the analysis show a positive and significant effect of compatibility on perceived usefulness and perceived ease of use in the adoption of neo-broker technologies, result demonstrability on perceived usefulness and perceived ease of use in the adoption of neo-broker technologies, and perceived usefulness in the adoption of neo-broker technologies on intention to invest in Islamic capital markets. While perceived ease of use in the adoption of neo-broker technologies has no effect on intention to invest in Islamic capital markets.

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