PENGARUH MEDIA SOSIAL, E-COMMERCE, DIGITAL PAYMENT, DAN FINANCIAL BEHAVIOR TERHADAP PERILAKU KONSUMTIF MAHASISWA DI YOGYAKARTA

Syifa Khairunnisa, NIM.: 21108030031 (2025) PENGARUH MEDIA SOSIAL, E-COMMERCE, DIGITAL PAYMENT, DAN FINANCIAL BEHAVIOR TERHADAP PERILAKU KONSUMTIF MAHASISWA DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to analyze the influence of social media, e-commerce, digital payments, and financial behavior on the consumer behavior of students in Yogyakarta. The sampling technique used a non-probability sampling method with a purposive sampling approach, and the number of samples in this study was 138 respondents. Analysis was carried out using descriptive statistics and using Statistical Package for the Social Science (SPSS) software. Data analysis was carried out using quality tests, classical assumption tests, and hypothesis tests. The research results show that social media and digital payment variables have a positive effect on consumer behavior. On the other hand, e-commerce and financial behavior variables have no effect on consumer behavior

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