PENGARUH MOTIF PENGGUNAAN MEDIA X @FABRIZIOROMANO TERHADAP PEMENUHAN KEBUTUHAN INFORMASI TRANSFER SEPAK BOLA (SURVEI PADA PENGIKUT AKUN X @FABRIZIOROMANO)

Dhafin Pradana Putra, NIM.: 20107030056 (2025) PENGARUH MOTIF PENGGUNAAN MEDIA X @FABRIZIOROMANO TERHADAP PEMENUHAN KEBUTUHAN INFORMASI TRANSFER SEPAK BOLA (SURVEI PADA PENGIKUT AKUN X @FABRIZIOROMANO). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Currently, Fabrizio Romano is recognized as one of the most successful and influential football journalists in the world. He has made a significant impact on the football industry, particularly in the field of transfer news. Since entering the world of football transfers at the age of 19, he has become widely known for his signature phrase, "Here We Go," which fans eagerly anticipate during the transfer season. Fabrizio consistently provides the latest updates on football transfers through his personal social media accounts, including X (formerly Twitter). On the platform, he has amassed over 22 million followers, making him the football journalist with the largest following on X. This research examines the influence of motives for using X @FabrizioRomano on fulfilling customers' football transfers information needs by applying the Uses and Effects Theory. This research uses a quantitative method with a simple random sampling technique through a questionnaire distributed to 100 respondents. The research results show that every 1% increase in the value of media use motives contributes to an increase in the fulfillment of information needs by 67.3%. And the motive for using media contributes 53.6% to fulfilling information needs, while 46.4% is influenced by other variables that were not tested. These results emphasize the importance of X @FabrizioRomano as a source of football transfers information, as well as its implications in optimizing content and marketing strategies for digital information service provider

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