KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN JUMLAH CUSTOMER DI BIDANG JASA KONSULTAN (Studi Deskriptif Kualitatif pada CV. Bhuminesia Global Perkasa)

Adam Saiq Hairu Cokro, NIM.: 19107030108 (2025) KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN JUMLAH CUSTOMER DI BIDANG JASA KONSULTAN (Studi Deskriptif Kualitatif pada CV. Bhuminesia Global Perkasa). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The intense competition in the consulting services industry requires companies to implement effective marketing communication strategies to increase the number of customers. As a newly established company, CV. Bhuminesia Global Perkasa faces challenges in attracting and retaining customers. Therefore, this study aims to analyze the implementation of integrated marketing communication in increasing the number of customers in the consulting services sector at CV. Bhuminesia Global Perkasa. This research employs a descriptive qualitative approach, with data collected through interviews and documentation. The data obtained were analyzed using Kotler’s integrated marketing communication theory, which includes planning, implementation, and evaluation of marketing strategies through various communication elements such as advertising, sales promotion, direct marketing, personal selling, and public relations. The results indicate that CV. Bhuminesia Global Perkasa has implemented an integrated marketing communication strategy by conducting a SWOT analysis, setting marketing communication objectives, and effectively allocating its marketing budget. The implementation of this strategy includes the use of advertising through Meta Ads, direct sales promotion, direct marketing via WhatsApp, personal selling with a consultative selling approach, and sponsorship. The implementation of these strategies has successfully increased customer engagement with the services offered. The integrated marketing communication applied by CV. Bhuminesia Global Perkasa has proven effective in increasing the number of customers. An evaluation of the marketing strategy shows that the approach used has had a positive impact on the company’s visibility and customer growth. This study recommends optimizing digital marketing through platform diversification and enhancing direct interaction with potential customers.

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