DETERMINAN KINERJA OPERASIONAL USAHA KULINER HALAL KHAS KABUPATEN PONOROGO

Irlanita Ayuning Tyas, NIM.: 23208011039 (2025) DETERMINAN KINERJA OPERASIONAL USAHA KULINER HALAL KHAS KABUPATEN PONOROGO. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the determinants of operational performance of halal culinary businesses typical of Ponorogo district. The approach used is a mix method, which is a combination of quantitative and qualitative research methods with a sequential explanatory design. The quantitative research sample was 105 respondents and analyzed through SEM-PLS. Furthermore, five respondents were interviewed to obtain qualitative data analyzed using NVivo 14. The results showed that ownership of halal certificates, innovation capabilities, and business location had a positive and significant effect on the operational performance of halal culinary businesses typical of Ponorogo district. However, social capital and digital transformation have a positive but insignificant effect on the operational performance of halal culinary businesses typical of the Ponorogo district.

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