Devani Alifa Azzahra, NIM.: 20107010079 (2025) PERILAKU KONSUMTIF MAHASISWA DITINJAU DARI SIKAP TERHADAP UANG DAN INTENSITAS PENGGUNAAN INSTAGRAM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PERILAKU KONSUMTIF MAHASISWA DITINJAU DARI SIKAP TERHADAP UANG DAN INTENSITAS PENGGUNAAN INSTAGRAM)
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Abstract
Students as young consumers who are starting to be given the freedom to manage their finances are often prone to consumptive behaviour. This study reveals the relationship between Instagram usage intensity and attitude towards money as predictors, with the consumptive behaviour of college students. Using the Money Attitude Questionnaire (MAQ) adoption scale, the Multidimensional Instagram Intensity Scale (MIIS) adoption scale, and the consumptive behaviour scale, data were collected from 222 Yogyakarta student respondents using accidental sampling technique. The results of multiple linear regression analysis showed that simultaneously Instagram usage intensity and the five dimensions of attitude towards money predicted consumptive behaviour with a simultaneous effective contribution of 51.8%. Independently, only the saving concern dimension (effective contribution of 8.9%) and power and status (effective contribution of 38.9%) have a correlation with consumptive behaviour. while the intensity of Instagram use, achievement and success, and mindful and responsible are not proven to have a significant correlation with consumptive behaviour. The findings of this study can be a basic consideration for conducting further research related to the theme of consumer behaviour and practically can increase students' awareness about their attitudes towards money in order to reduce the tendency of consumptive behaviour.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Ratna Mustika Handayani, S. Psi., M.Psi., Psikolog |
| Uncontrolled Keywords: | perilaku konsumtif; instagram; sikap terhadap uang |
| Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 306.959 865 21 Kehidupan Sosial dan Adat istidat |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Psikologi (S1) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 28 May 2025 14:27 |
| Last Modified: | 28 May 2025 14:27 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/71137 |
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