PEMBENTUKAN IDENTITAS DIGITAL DALAM AKUN DAN KONTEN VISUAL INSTAGRAM @siqode

Muhamad Rofik Murtadlo, NIM.: 21102010031 (2025) PEMBENTUKAN IDENTITAS DIGITAL DALAM AKUN DAN KONTEN VISUAL INSTAGRAM @siqode. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Instagram account @siqode, owned by Qodri Sulaeman, features a comic character that stands out from other digital comic artists who are active in creating and preaching through Instagram. The @siqode account presents a simple, faceless stick-figure character as its distinctive visual identity. This study aims to analyze the construction of digital identity through the visual content of the @siqode account using Erving Goffman’s theory of digital identity, Pierre Lévy’s new media theory, and Visual Communication Design theory. Goffman’s theory is applied to examine how Qodri Sulaeman constructs his digital identity, supported by indicators regarding the role of social media in digital identity formation, as developed further by Zizi Papacharissi. New media theory serves as the analytical framework, considering that Instagram, as a new media platform, possesses interactive, dynamic, and open characteristics. Visual Communication Design theory is used to explore the formation of digital identity from a visual perspective. The findings reveal that Qodri Sulaeman constructs the identity of @siqode based on his real-world preferences and thoughts, resulting in simple visuals that reflect his authentic character. The integration of design elements and principles of Visual Communication Design reinforces these values of simplicity, which are translated into visuals aligned with his personal aesthetic. This study contributes additional insights to the discourse on digital identity, visual communication, and digital creativity within the context of Islamic preaching.

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