DAKWAH DI MEDIA SOSIAL: STUDI METODE DAKWAH KH. MUSLEH ADNAN PAMEKASAN JAWA TIMUR

Ach. Rifa’i, NIM.: 23202011024 (2025) DAKWAH DI MEDIA SOSIAL: STUDI METODE DAKWAH KH. MUSLEH ADNAN PAMEKASAN JAWA TIMUR. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Preaching in the current era has transformed from tradisional to social media. This phenomenon is proven by data from generations Y and Z aged 10-40 years as the majority age of the Indonesian population. Currently, they seek references for religious knowledge through social media, the percentage of their references in studying religious knowledge, respectively, social media is 50.8%, books/books 48 .57%, television 33.73% and only 17.11% attended the majlis taklim. Behind these opportunities there are several challenges that must be faced. Spread of unverified information, hoaxes and other content. Musleh Adnan in Pamekasana is a community figure who actively uses social media to spread his preaching amidst many preachers who only use traditional methods. This is the author's reason for studying Musleh Adnan in taking advantage of opportunities for da'wah on social media and Musleh Adnan's ways of overcoming the challenges of da'wah on social media in the 5.0 era. This study uses a descriptive research type with a qualitative approach and a phenomenological paradigm to find out new phenomena in preaching on social media. The data source for this study are Musleh Adnan as a preacher on social media, journals and books. Data collection in this study was carried out through interviews and documentation. The results of this study in the realm of Musleh Adnan preaching method on social media are four element, starting from innovation, communication channels, time and social systems. Meanwhile, in overcoming the challenges of Musleh Adnan faces negative comments with a neutral nature, managing negative responses to maintain credibility, avoiding misuse of information, managing time and resources and being responsive in responding to hoaxes.

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