STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM

Muhammad Farhan Mujahid Arrasyad, NIM.: 18102010039 (2025) STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Currently, da’wah is not understood as merely preaching on the pulpit, more than that, preaching has adopted technology in its delivery process, including social media. This is certainly a challenge for preachers to produce unique and creative content so that people are interested in accessing the content that has been created. Instagram is one of the social media with quite a large number of users in Indonesia. The research method used in this study is a descriptive qualitative method. The theory used as a basis for this study is Kustadi Suhandang’s communication strategy theory and it is analyzed using the SWOT analysis technique. The data collected came from observations un the Instagram account @rumayshocom, documentation through searching and retrieving information, and interviews with the Instagram account manager @rumayshocom. The result of this study indicate that the Instagram account @rumayshocom needs to develop their da’wah communication strategy by analyzing the strengths, weaknesses, opportunities, and threats they have. The result of the intersection between these factors become a strategy that can be applied by Rumaysho in developing their da’wah communication strategy.

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