Ali Ar-Ramitani, NIM.: 20107030076 (2025) STRATEGI PERSONAL BRANDING JULIAN ADAM MELALUI TRANSFORMASI GAYA BERDAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK @JULIANADAMH). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI PERSONAL BRANDING JULIAN ADAM MELALUI TRANSFORMASI GAYA BERDAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK @JULIANADAMH))
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Abstract
TikTok has become one of the most popular social media platforms in Indonesia with 126.83K active users. With its powerful algorithm, TikTok allows content creators to build broad and dynamic interactions with audiences, opening up great opportunities for personal branding. One of the most notable content creators is Julian Adam, who not only provides entertainment through comedy content, but also incorporates da'wah and educational values into each of his works. This research aims to analyze Julian Adam's personal branding using qualitative methods and a qualitative descriptive approach. Based on Peter Montoya's eight laws of personal branding, it was found that Julian Adam has been successful in building his image as a comedy creator who not only entertains but also educates. Specialization and consistency are the most dominant aspects that strengthen his personal branding and support other indicators. The results of this study are expected to provide insights for other content creators in building a strong, authentic and sustainable self-image in an increasingly competitive digital age.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Ihya' Ulumuddin, M.Sos. |
| Uncontrolled Keywords: | Personal Branding, Dakwah Online, Media Sosial, TikTok |
| Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 31 Jul 2025 10:14 |
| Last Modified: | 31 Jul 2025 10:14 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/72275 |
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