PERSEPSI GENERASI Z PADA AKUN INSTAGRAM DALAM MENINGKATKAN INTENSI MENCARI BANTUAN PSIKOLOGIS (STUDI DESKRIPTIF PADA FOLLOWERS AKUN INSTAGRAM @INSIGHTME.ID)

Alfira Najmi Ramadhani, NIM.: 21107030064 (2025) PERSEPSI GENERASI Z PADA AKUN INSTAGRAM DALAM MENINGKATKAN INTENSI MENCARI BANTUAN PSIKOLOGIS (STUDI DESKRIPTIF PADA FOLLOWERS AKUN INSTAGRAM @INSIGHTME.ID). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Mental health awareness among Generation Z has grown, yet many still hesitate to take action in seeking mental health help. As digital natives, Generation Z actively consumes content on platforms like Instagram, which have become influential spaces for mental health education. This study examines the role of the Instagram account @insightme.id in shaping help-seeking intentions through digital content. Using a descriptive qualitative approach, this research involved in-depth interviews, observation, and documentation with purposively selected followers of @insightme.id who show interest in mental health topics. Guided by theories of perception, new media, and help-seeking behavior. The result reveals that @insightme.id effectively captures users’ attention, delivers relatable information, and encourages initial consideration of seeking help. The platform creates a sense of connection and validation that supports early-stage reflection among followers. This study highlights Instagram’s communicative potential to positively shape audience perceptions and actively increase help-seeking intentions among Generation Z. A synergic approach involving digital media, mental health literacy, and accessible pathways is essential to strengthen the impact of media in encouraging actual help-seeking behavior.

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