DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT

Randhini Putri Amanda, NIM.: 21108030027 (2025) DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the factors influencing generation Z investment decisions in sharia mutual funds through the Bibit application. Using a quantitative method, data was collected from 133 respondents in Bekasi City. Data analysis was conducted using PLS-SEM. The results show that the variables of religiosity, social media, and financial capability have a positive and significant effect on investment decisions. However, risk perception and investment motivation were not found to have a significant influence on investment decisions. These findings emphasize the importance of religiosity, social media, and financial capability as key drivers for generation Z investment decisions in sharia mutual fund products.

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