FAKTOR-FAKTOR YANG MEMENGARUHI PREFERENSI GENERASI MUDA DALAM MEMILIH APLIKASI DIGITAL UNTUK BERINVESTASI SYARIAH

Dzakiyah Mumtazati Salsabila Ina, NIM.: 21108030032 (2025) FAKTOR-FAKTOR YANG MEMENGARUHI PREFERENSI GENERASI MUDA DALAM MEMILIH APLIKASI DIGITAL UNTUK BERINVESTASI SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to examine the factors influencing the preferences of young generations in choosing digital investment applications. The research is a quantitative study using primary data collected through an online questionnaire. The population consists of young investors in the Indonesia Stock Exchange (IDX), with a total sample of 155 respondents determined using a purposive sampling technique. The data were analyzed using the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3 software. The findings reveal that responsiveness and kualitas antarmukahave a positive effect on Mobile usefulnesss (MU) and Mobile Ease of Use (MEOU). Furthermore, privasi dan keamanan positively affect MU but do not influence MEOU. Finally, both MU and MEOU positively affect the interestt of young generations in choosing investment applications.

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