Nurul Izzatin, NIM.: 21107030012 (2025) STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA))
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Text (STRATEGI VISUAL BRANDING MEDIA SOSIAL INSTAGRAM HOTEL DALAM MENINGKATKAN BRAND AWARENESS DI ERA SOCIETY 5.0 (STUDI KASUS INSTAGRAM @PHOENIXHOTELYOGYAKARTA))
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Abstract
The development of the Society 5.0 era requires the hospitality industry to utilise social media as a strategic tool in building brand awareness. Instagram has become an effective platform for hotels to showcase their identity and brand image through visual power. This study aims to analyse the visual branding strategy of the Instagram account @phoenixhotelyogyakarta in increasing brand awareness, particularly in the era of Society 5.0. The theoretical basis used in this study is social media visual branding. This study uses a descriptive qualitative case study method with data collection techniques through in-depth interviews with social media managers. The results of the study indicate that the visual branding strategy implemented is able to strengthen brand awareness through consistent visual messages and the reinforcement of the heritage image that is the main characteristic of the hotel. The implementation of targeted visual branding and continuous evaluation are key to building a relevant brand identity in the era of Society 5.0.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Tariq Yazid, M. A. |
| Uncontrolled Keywords: | Visual Branding, Instagram Marketing, Hotel Industry, Brand Awareness, Society 5.0 |
| Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 30 Dec 2025 08:21 |
| Last Modified: | 30 Dec 2025 08:21 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/74761 |
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