PARADIGMA NARATIF BUDAYA DAN KEARIFAN LOKAL DALAM DIGITAL STORYTELLING (Analisis Isi Kualitatif Pada Akun Instagram @anggertimur)

Ade Yaning Crislyn Saraswati, NIM.: 19107030012 (2025) PARADIGMA NARATIF BUDAYA DAN KEARIFAN LOKAL DALAM DIGITAL STORYTELLING (Analisis Isi Kualitatif Pada Akun Instagram @anggertimur). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Some Indonesian cultures and local wisdom seem to have been marginalized by the emergence of modern cultures that are more popular among young people. This study uses a qualitative content analysis method based on Walter Fisher's narrative paradigm theory to analyze the narratives in the Instagram social media content @anggertimur in conveying messages related to culture and local wisdom of Indonesia in a consistent and structured manner. This study documents and observes three pieces of content that represent three forms of culture. The results of the study indicate that the narratives in the Instagram content @anggertimur The content contains meaningful narratives, has coherence and fidelity with a clear structure and story substance that is relevant to the experiences and values that apply in society. From these findings, it can be concluded that the power of narrative in digital storytelling holds significant potential to introduce and promote various cultures and local wisdom through digital platforms to the digital community.

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