Nisriena Hanaa Aziza, NIM.: 21108020059 (2026) NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (NIAT PERILAKU BERALIH DARI LAYANAN M-BANKING BSI KE APLIKASI BYOND BY BSI)
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Abstract
This study aims to analyze the factors influencing customers switching intention from BSI mobile to BYOND by BSI application using Push-Pull-Mooring (PPM) model. A quantitative approach was employed by collecting data trough quetionnaires and analyzing them using SmartPLS 3. The result indicate that enjoyment and convenience have a significant effect on switching intention, while perceived risk, perceived inefficiency, and switching cost do not have a significant effect. This study highlights the importance of enjoyment an convenience in development os islami banking digital services.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Alex Fahrur Riza, S.E., M.SC. |
| Uncontrolled Keywords: | Switching Intention, PPM, Mobile Banking, BYOND by BSI, Perceived Risk, Perceived Inefficiency, Enjoyment, Convenience, Switching Cost |
| Subjects: | 200 Agama > 297 Agama Islam > 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 12 Feb 2026 14:55 |
| Last Modified: | 12 Feb 2026 14:55 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/75577 |
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