PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA

Fattin Ayu Uswatun Khasanah, NIM.: 21101040032 (2025) PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP PEMANFAATAN PERPUSTAKAAN DI PERPUSTAKAAN UNU YOGYAKARTA) 21101040032_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (5MB) | Request a copy

Abstract

This study aims to determine the effect of promotion through Instagram social media using the AISAS method on library utilization at UNU Yogyakarta Library. This study uses an inferential quantitative method. The subjects of this study were followers of the Instagram account @perpustakaanunuyogya, while the object was library utilization. The sampling technique used incidental sampling with a total of 95 respondents. The data collection methods used were questionnaires, observations, and interviews. The data measurement used was a Likert scale with four answer choices. The data analysis used was simple linear regression. The results of the hypothesis test showed that

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