PENGARUH IMPLEMENTASI STANDAR HALAL TERHADAP KEPUASAN WISATAWAN MUSLIM DI KAMPUNG SASIRANGAN BANJARMASIN, KALIMANTAN SELATAN

Muhammad Nurrosid, NIM.: 24208011016 (2026) PENGARUH IMPLEMENTASI STANDAR HALAL TERHADAP KEPUASAN WISATAWAN MUSLIM DI KAMPUNG SASIRANGAN BANJARMASIN, KALIMANTAN SELATAN. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study analyzes the influence of halal standard implementation including halal food and beverage provision (X1), tourist accommodation (X2), Muslim friendly service (X3), and halal labeling (X4) on Muslim tourist satisfaction (Y) at Sasirangan Village, Banjarmasin, South Kalimantan. Employing Expectation Confirmation Theory (ECT) and Structural Equation Modeling-Partial Least Squares (SEM-PLS) with 211 Muslim tourist respondents, results reveal an R-square of 0.573, where tourist accommodation (coefficient 0.377, p=0.000), halal labeling (0.257, p=0.000), and Muslim-friendly service (0.194, p=0.023) significantly positively affect satisfaction, while halal food and beverage provision does not (0.041, p=0.620). Findings recommend enhancing accommodation facilities, halal certification, and service training to boost the halal tourism competitiveness in the area.

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