REPRESENTASI KOMUNITAS MUSLIMAH MODERN DALAM AKUN INSTAGRAM @WARDAHYOUTHAMBASSADOR

Fawwiz Ulinnuha Tasnim, NIM.: 22102010048 (2026) REPRESENTASI KOMUNITAS MUSLIMAH MODERN DALAM AKUN INSTAGRAM @WARDAHYOUTHAMBASSADOR. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study examines the representation of the modern Muslim woman community in the Instagram account @Wardahyouthambassador, viewing social media as a space for the production of meaning and identity for Muslim women in Indonesia through the construction of symbols of modernity and religiosity in its visual and narrative content. Using a qualitative approach with Roland Barthes' semiotic analysis method (denotation, connotation, myth) on ten posts from July to December 2025, this study focuses on three indicators of modern Muslim women's characteristics according to Pamungkas, namely Modesty and Sanctity, Sanctity and Mobility, and Beauty and Modesty, which are linked to Stuart Hall's Representation Theory through a constructionist approach. The results show that all three categories appear simultaneously with differing degrees of dominance: Modesty and Sanctity is present across all posts as the foundation of identity through the consistent use of hijab and pastel-colored clothing, Sanctity and Mobility is represented through educational activities, self-development, sports, and social action that portray Muslim women as active in the public sphere without relinquishing Islamic values, while Beauty and Modesty emerges as the most dominant category, in which beauty is constructed as part of self-actualization aligned with Islamic values, so that overall the account functions as a space for meaning production that builds an image of the modern Muslim woman as one who is able to combine religiosity, beauty, productivity, and social mobility simultaneously.

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