Muhamad Farda Setiawan Annafi, NIM.: 22107030043 (2026) BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (BUDAYA SEXUAL HARASSMENT DI RUANG DIGITAL (STUDI NETNOGRAFI PADA VIRTUAL COMMUNITY AKUN SHOPEE VIDEO @YOZZKE 2025))
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Abstract
This research examines verbal sexual harassment and discursive interaction patterns within the virtual community of social commerce platform Shopee Video, specifically the @yozzke account. Employing a qualitative approach with Robert V. Kozinets' netnography method, data was collected from seven purposively selected posts in 2025 and evaluated using Braun and Clarke's thematic analysis. Data validity was ensured through source triangulation and negative case analysis. Results indicate the sexual harassment falls into two of Louise L. Fitzgerald's classifications: Gender Harassment and Unwanted Sexual Attention, with no Sexual Coercion found. Gender Harassment manifests as slut-shaming, promiscuity stigmatization, networked misogyny, and body shaming. Unwanted Sexual Attention appears as symbolic sexual solicitation, online catcalling, and physicalsexual objectification. Commentators formed interaction patterns and meaning convergence within a topical network cluster by reproducing internet vernaculars (euphemisms and dysphemisms). This permissive culture is driven by the commodification of content reproducing the male gaze, combined with toxic online disinhibition caused by high anonymity, lack of authority, and asynchronous communication on the platform.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Lukman Nusa M.I.Kom. |
| Uncontrolled Keywords: | Pelecehan Seksual/Sexual Harassment, Social Commerce, Computer Mediated Communication, Virtual Community Shopee Video |
| Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muh Khabib |
| Date Deposited: | 19 Oct 2026 11:27 |
| Last Modified: | 19 Oct 2026 11:27 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/78205 |
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