PENGARUH PENGETAHUAN ZAKAT DAN KEPERCAYAAN TERHADAP KEPUTUSAN BERZAKAT FITRAH GENERASI Z MELALUI BAZNAS DENGAN CITRA LEMBAGA SEBAGAI VARIABEL MEDIASI

Selvy Aulia Putri, NIM.: 22108010090 (2026) PENGARUH PENGETAHUAN ZAKAT DAN KEPERCAYAAN TERHADAP KEPUTUSAN BERZAKAT FITRAH GENERASI Z MELALUI BAZNAS DENGAN CITRA LEMBAGA SEBAGAI VARIABEL MEDIASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the influence of zakat knowledge and trust on Generation Z's decision to pay zakat fitrah through BAZNAS, with institutional image as a mediating variable. This study uses a quantitative explanatory research approach. The sample was taken using a purposive sampling method of 139 Generation Z respondents who were aware of BAZNAS and had paid zakat fitrah. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that: (1) zakat knowledge has a positive and significant effect on zakat decisions; (2) trust has a positive and significant effect on zakat decisions; (3) zakat knowledge has a positive and significant effect on institutional image; (4) trust has a positive and significant effect on institutional image; (5) institutional image has a positive and significant effect on zakat decisions; (6) institutional image significantly mediates the effect of zakat knowledge on zakat decisions; and (7) institutional image significantly mediates the effect of trust on zakat decisions.

Item Type: Thesis (Skripsi)
Additional Information / Supervisor: Prof. Dr. Anton Bawono, S.E., M.Si
Uncontrolled Keywords: pengetahuan zakat; citra lembaga; keputusan berzakat; Generasi Z; BAZNAS
Subjects: 200 Agama > 297 Agama Islam > 297.33 Badan Amil Zakat
300 Ilmu Sosial > 330 Ilmu Ekonomi > 332 Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S1)
Depositing User: Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id]
Date Deposited: 29 Sep 2026 11:53
Last Modified: 29 Sep 2026 11:53
URI: http://digilib.uin-suka.ac.id/id/eprint/78500

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