PENGARUH PENGETAHUAN, PERSEPSI, SIKAP, DAN PERILAKU PELAKU BISNIS TERHADAP MINAT BERTRANSAKSI DI PERBANKAN SYARIAH (STUDI PADA PELAKU BISNIS PASAR DEMANGAN YOGYAKARTA)

AJI SUGIARTO, NIM. 13820175 (2018) PENGARUH PENGETAHUAN, PERSEPSI, SIKAP, DAN PERILAKU PELAKU BISNIS TERHADAP MINAT BERTRANSAKSI DI PERBANKAN SYARIAH (STUDI PADA PELAKU BISNIS PASAR DEMANGAN YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the influence of business knowledge on the interest of transactions in sharia banking, the perception of the business to the interest of transactions in sharia banking, the attitude of the business toward the interest of transactions in syariah banking, and the behavior of the business to the interest of transacting in sharia banking. The object of research is businessmen in Demangan Yogyakarta market with the number of samples of 88 business people. In this study using primary data and quantitative, while the sampling method using accidental sampling method. Result of partial hypothesis test (t test) got that knowledge variable (X1) has tcount equal to 3,047 bigger than ttabel 1,66 with level of probability significance equal to 0,003 smaller than 0,05 with coefficient value 0,239. The perception variable (X2) has a t count value of 2.234 which is greater than t table 1.66 with significance significance level of 0.028 which is smaller than 0.05 with coefficient value of 0.139. The attitude variable (X3) has a tcount value of 2.147 which is greater than t table 1.66 with a probability significance level of 0.035 which is smaller than 0.05 with a coefficient value of 0.015. Behavioral variable (X4) has a tcount of 0.868 which is smaller than t table 1.66 with significance significance level of 0.388 which is smaller than 0.05 with a coefficient value of 0.061. From the results of statistical test data above is known that the influence of knowledge, perceptions, and attitudes influence the businessmen's interest to transact in sharia banking. While the behavioral variable does not affect the interest of business transactors in sharia banking.

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