Analisis Pengaruh Kemudahan, Kenyamanan dan Kepercayaan pada Minat Mahasiswa UIN Sunan Kalijaga Menggunakan Mobile Banking

Agung Prasetya W, NIM. 14820167 (2019) Analisis Pengaruh Kemudahan, Kenyamanan dan Kepercayaan pada Minat Mahasiswa UIN Sunan Kalijaga Menggunakan Mobile Banking. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze the effect of convenience, comfort and trust in interest in using mobile banking. The importance of this research is to test the results of previous studies which are still different from one another. This study uses primary data taken from UIN Sunan Kalijaga students who have Islamic bank accounts as respondents. The analysis technique used is multiple linear regression analysis using the SPSS program. The results of the regression test showed that simultaneously the variables of perception of ease, comfort and trust in customer interests using mobile banking. While partially, the convenience variable has a positive effect on interest, the comfort variable has a positive effect on interest, the trust variable has a positive effect on interest. The results of the coefficient of determination show a figure of 0.512 which means that the independent variable is able to explain the dependent variable by 51.2%, the remaining 48.8% is explained by other variables.

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