ANALIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENJADI ANGGOTA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH (KSPPS) BINA WARGA SEJAHTERA D.I YOGYAKARTA

Hairiza Satia, NIM.: 15830007 (2021) ANALIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENJADI ANGGOTA KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH (KSPPS) BINA WARGA SEJAHTERA D.I YOGYAKARTA. Skripsi thesis, SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research was conducted to determine the effect of products, ease of transactions, word of mouth and religiosity on people's interest in becoming members of “Koperasi Simpan Pinjam dan Pembiayaan Syariah” (KSPPS) for the Development of Prosperous Citizens. The sample of this study was 90 members of KSPPS Bina Warga Sejahtera which were calculated using the slovin method. Hypothesis testing using Structural Equation Modeling (SEM) analysis with Smart PLS software version 3.0. The results of this study indicate that the proposed hypothesis is accepted, namely that there is an influence of transaction convenience and aspects of religiosity on people's interest in becoming members of KSPPS Bina Warga Sejahtera with significant levels of 0.007 and 0.045, respectively. Meanwhile, product and word of mouth have no significant effect on member interest with a significant level of 0.056 and 0.091.

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