DETERMINAN PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH SEKTOR KULINER DI KOTA YOGYAKARTA (STUDI EMPIRIS UMKM MITRA GRABFOOD DAN GO-FOOD)

Sofwan Sidik, NIM.: 17108010087 (2021) DETERMINAN PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH SEKTOR KULINER DI KOTA YOGYAKARTA (STUDI EMPIRIS UMKM MITRA GRABFOOD DAN GO-FOOD). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Micro, Small and Medium Enterprises have an important role in supporting the sustainability of the economy in Indonesia. The MSMEs sector is able to play a role in labor absorption, income mapping, and participation in national economic growth. In the era of globalization without borders and increasingly fierce competition, MSMEs are required to make breakthroughs in order to increase competitiveness which will have an impact on the development of the MSMEs business itself. Yogyakarta Special Region Province (DIY) is one of the provinces in Indonesia which has a growing number of MSMEs that continues to increase. This is due to its status as a student city and a cultural city which causes the MSMEs sector to develop. This study explains how the influence of business partnerships, innovation, and promotions on the development of MSMEs in Yogyakarta City. The data used is primary data obtained through distributing questionnaires to SME partners Grabfood and Go-food partners in Yogyakarta City. The method used is a quantitative method with OLS trials. While the data analysis technique uses multiple linear regression analysis techniques with the help of Stata 14 software. The results of the research simultaneously and partially the variables of business partnership, innovation, and promotion have a positive and significant effect on the development of MSMEs businesses in Yogyakarta City.

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