HUBUNGAN KUALITAS LAYANAN DAN PROMOSI DENGAN KUNJUNGAN DI PERPUSTAKAAN SMA UII YOGYAKARTA

Dyah Nur Laili, NIM.: 18101040107 (2022) HUBUNGAN KUALITAS LAYANAN DAN PROMOSI DENGAN KUNJUNGAN DI PERPUSTAKAAN SMA UII YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research describes a study conducted to determine the correlation of service quality and promotion to visits at the library of SMA UII Yogyakarta. This research uses quantitative research method with a descriptive correlation approach conducted on 133 library members as samples taken using simple random sampling technique from a total population of 200 members. Data was collected by means of observation, interviews, questionnaires, and documentaries. Data analysis used product moment correlation analysis and multiple correlation analysis. The results of the analysis show that service quality has a strong and significant correlation to library visits by obtaining a correlation coefficient value of 0,734 and a significance value of 0,000; promotion has a very strong and significant correlation to library visits by obtaining a correlation coefficient value of 0,864 and a significance value of 0,000; and service quality and promotion have a very strong and significant a correlation to library visits by obtaining a correlation coefficient value of 0,884 and a significance value of 0,00. This shows that there is a significant correlation between service quality and promotion to visits at the library of SMA UII Yogyakarta.

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