EFEKTIVITAS AKUN TWITTER @PSSleman TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS

Sidiq Ery Purnomo, NIM.: 16730068 (2023) EFEKTIVITAS AKUN TWITTER @PSSleman TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The popularity of the internet is growing rapidly along with the development of technology. The internet is now used as a medium for disseminating information digitally. One popular platform for conveying information is social media. Twitter is a social media that provides microblogging services, better known as tweets. Twitter is considered as an efficient social media for sharing and getting the latest information, promoting various things, to discussing hot topics being discussed. One of the forums for discussion and sharing of information with fellow football fans is the @PSSleman account. The account is managed by the management which aims to support and convey information to supporters, followers and the general public regarding sports information and the latest news about football. This research was conducted with the aim of studying in depth the level of effectiveness of the @PSSleman social media account on Twitter in fulfilling the information needs of its followers. The research method used is a quantitative method with the type of explanatory research. The population of this study is followers of the Twitter account @PSSleman, which total 346,480. technique used for sampling. The sampling technique used was random sampling technique with a total sample of 100. The questionnaire method was used as a data collection technique. The results of the study show that there is an influence on the effectiveness of the Twitter account @PSSleman (X) on fulfilling the information needs of followers (Y). Based on the research that has been done, it is hoped that the @PSSleman Twitter account will be more active in posting the latest information by including trusted sources, as well as being more responsive in responding to comments and interactions with followers.

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