EFEKTIVITAS KOMUNIKASI DZAWIN NUR IKRAM DALAM MEMBANGUN KEIMANAN PARA PENDAKI GUNUNG DI KOMUNITAS MY TEAM SUKA NGARET

Febrian Ardi Kuncoro, NIM.: 19102010024 (2023) EFEKTIVITAS KOMUNIKASI DZAWIN NUR IKRAM DALAM MEMBANGUN KEIMANAN PARA PENDAKI GUNUNG DI KOMUNITAS MY TEAM SUKA NGARET. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The myths of mountain climbing are widely circulated among the community, especially among mountain climbers. This leads climbers to become fixated on these myths during their mountain ascents, often disregarding their own safety. Dzawin Nur emerges to test the validity of these myths and elaborate on them with Islamic values in his YouTube content titled "Ekspedisi Langit Kelabu" on his channel. The My Team Suka Ngaret community is one of the active mountains climbing communities that avidly follows Dzawin Nur Ikram's "Ekspedisi Langit Kelabu", and this research aims to investigate the effectiveness of Dzawin Nur Ikram's communication in fostering faith within the My Team Suka Ngaret Community. The purpose of this study is to assess the level of effectiveness in the communication delivered by Dzawin Nur Ikram through the YouTube content "Ekspedisi Langit Kelabu" in nurturing the faith of mountain climbers within the My Team Suka Ngaret Community. This study employs a mixed methods approach, utilizing both quantitative and qualitative methodologies. The quantitative approach utilized a survey method by disseminating questionnaires via Google Forms to the WhatsApp group chat of the My Team Suka Ngaret Community. The questionnaires were completed by 30 members of the My Team Suka Ngaret Community who had watched the "Gray Sky Expedition" content. Meanwhile, the qualitative approach involved field research, conducting interviews with several members of the My Team Suka Ngaret Community. This was conducted to reinforce and deepen the phenomena under investigation. The results of the data analysis indicate that Dzawin Nur Ikram's communication is perceived as effective based on five indicators of communication effectiveness: understanding, enjoyment, influencing attitudes, good social relationships, and actions. The overall average score for communication effectiveness reached 3.09 on a scale of 2.51 - 3.25, falling within the effective category. The interview results show positive responses from the members of the My Team Suka Ngaret Community. In conclusion, the communication delivered by Dzawin Nur Ikram in building the faith of mountain climbers in the My Team Suka Ngaret Community is effective.

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