PENGELOLAAN KONTEN MEDIA SOSIAL PADA AKUN INSTAGRAM @almunawwir_com SEBAGAI SARANA DAKWAH

Fina Triana Aprilia, NIM.: 19102010036 (2023) PENGELOLAAN KONTEN MEDIA SOSIAL PADA AKUN INSTAGRAM @almunawwir_com SEBAGAI SARANA DAKWAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The use of Instagram social media as a means of preaching can now be an alternative for spreading da'wah messages with a wider reach as well. PP Al-Munawwir Krapyak also used this potential by opening an Instagram account @almunawwir_com. However, the wide reach of Instagram social media raises the diversity of da'wah targets, so it is necessary to manage social media content so that the da'wah message to be conveyed is more directed and on target. For this reason, researchers want to know how to manage da'wah content on the Instagram account @almunawwir_com. This study uses a qualitative method with a descriptive approach. The object of this research is content management on the Instagram account @almunawwir_com as a means of da'wah. The theory used to explore how content is managed, the author uses the theory of The Circular Model of SoMe from Regina Luttrell. The research data were obtained from interviews, observations, and documentation. The results of the research show that @almunawwir_com is at stage share Haven't done detailed audience mapping yet. for stage optimize @almunawwir_com has not been consistent in monitoring the conversations taking place among its audience. At stagemanage @almunawwir_com has not optimized the process of monitoring and interacting in real time with the audience. Finally, at the engage stage, @almunawwir_com has collaborated with external parties to collaborate in creating da'wah content.

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