PEMANFAATAN MEDIA SOSIAL YOUTUBE SEBAGAI MEDIA DAKWAH TERHADAP KAUM MUDA (STUDI TERHADAP AKUN YOUTUBE USTADZ HANAN ATTAKI)

Alwanul Fikri, NIM.: 21202011010 (2023) PEMANFAATAN MEDIA SOSIAL YOUTUBE SEBAGAI MEDIA DAKWAH TERHADAP KAUM MUDA (STUDI TERHADAP AKUN YOUTUBE USTADZ HANAN ATTAKI). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Da’wah in this era, there are many social media platforms that can be used to preach efficiently and effectively while still reaching mad’u more broadly. YouTube is one of the media platforms with the greatest potential. Recently, social media has been very viral and familiar, Ustadz who is very consistent in preaching to young people is Ustadz Hanan Attaki. Ustadz Hanan Attaki in conveying his da’wah uses rhetoric that can attract the attention of young people and young people to understand. Then his da’wah messages often raise topics related to social problems, love problems, heart problems and matters related to the problems of today’s youth. The purpose of this research is to find out how Ustadz Hanan Attaki’s da’wah message conveys to young people, as well as how Ustadz Hanan Attaki's da'wah rhetoric is on his YouTube channel. This type of research is a qualitative descriptive research, the data obtained is in the form of videos from observations and documentation. Then after the data collected was analyzed to answer research questions and describe in full. The results of this study are that Ustadz Hanan Attaki’s YouTube channel makes himself the main character in conveying his preaching among young people. Ustadz Hanan Attaki’s YouTube channel Ustadz Hanan Attaki answers the concerns that young people feel today, the da'wah message conveyed by Ustadz Hanan Attaki characterizes that Allah is the medicine for the heart and a way of life for young people, therefore this da’wah content is very suitable for teenagers who are experiencing problems in his life.

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