Dewi Amalia Daud, NIM.: 19108020067 (2023) EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA)
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Text (EKUITAS MEREK FOLLOWERS INSTAGRAM BANK SYARIAH INDONESIA)
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Abstract
This study aims to examine the effect of Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Social Media Marketing on Bank Syariah Indonesia's Instagram Followers Brand Equity. This research method is a quantitative method with the PLS-SEM analysis model with the help of the SmartPLS 3.2.9 analysis tool. The population of this research is Bank Syariah Indonesia's Instagram Followers with a sample of 122 people using a purposive sampling method. The results of this study indicate that Perceived Quality and Brand Loyalty have an effect on the Brand Equity of Bank Syariah Indonesia's Instagram Followers. Meanwhile, Brand Awareness, Brand Association, and Social Media Marketing have no effect on Brand Equity of Bank Syariah Indonesia Instagram Followers.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Alex Fahrur Riza, SE., M.Sc., CMA |
| Uncontrolled Keywords: | Kesadaran Merek, Asosiasi Merek, Persepsi Kualitas, Loyalitas Merek, Pemasaran Media Sosial, Ekuitas Merek Perbankan |
| Subjects: | Media Sosial Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 02 Oct 2023 14:35 |
| Last Modified: | 02 Oct 2023 14:35 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/60581 |
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