ANALISIS RESEPSI KHALAYAK PADA AKUN TIKTOK @VMULIANA SEBAGAI UPAYA MOTIVASI DALAM MENGEJAR KARIER (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS KELUARGA MAHASISWA PELAJAR PATI YOGYAKARTA)

Nur Afriliani Meliana, NIM.: 19107030001 (2023) ANALISIS RESEPSI KHALAYAK PADA AKUN TIKTOK @VMULIANA SEBAGAI UPAYA MOTIVASI DALAM MENGEJAR KARIER (STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS KELUARGA MAHASISWA PELAJAR PATI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Accessing the media is an important thing to do in human life because of the need for information. One of the most used social media is TikTok, Vina Muliana is a TikTok content creator who often shares educational content about career tips to motivate her followers. The purpose of this study is to find out how audience reception is on the @vmuliana TikTok account as a motivational effort in pursuing a career. The method used in this research is descriptive qualitative which is studied using reception analysis which involves perception, thought, and interpretation in the decoding process so that the audience's motivation in pursuing a career appears. Reception analysis looked at how audiences interpreted and received messages conveyed by the media. The results of this study state that in general the six informants fully accept the content uploaded on the account. The audience understands that this account provides a lot of information about the world of work and also tips. In addition, they are also more motivated to pursue their dream career after following the account.

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