PENGARUH PROSUMSI KONTEN KUCING ONLINE TERHADAP PEMENUHAN EMOSI POSITIF (Studi Kuantitatif Pada Followers Twitter autobase @kochengfs)

Firda Nur Ikhsani, NIM.: 19107030078 (2023) PENGARUH PROSUMSI KONTEN KUCING ONLINE TERHADAP PEMENUHAN EMOSI POSITIF (Studi Kuantitatif Pada Followers Twitter autobase @kochengfs). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to analyze the effect between of online cat content prosumption on the fulfillment of positive emotions because the existence of social media is linked to emotional contagion. When individuals are exposed to uplifting content, they will feel happy. To release pleasure, for example, by viewing content about pets on twitter. Researcher interest’s in examining the effect of online cat content prosumption on the fulfillment of positive emotions (Quantitative Study on Twitter Followers auto base @kochengfs). The type of research uses is quantitative method. While the theory uses in this research is new media theory. Based on this research, the results of the calculation of the coefficient of determination explain that the variable (X) prosumption of online cat content contributes 53,3% to the variable (Y) fulfillment of positive emotions. While the remaining 46,7% is caused by other factors or variables not included in the study. In addition, the significance value in the coefficients table is 0.000 <0,10. Thus it can be concluded that Ha is accepted and H0 is rejected, meaning that there is a significant amount of influence between the prosumption of online cat content on the fulfillment of positive emotions in @kochengfs auto base followers. The results of this study are in accordance with social media and the contagion of positive emotions with an effect size of 53,3%.

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