STEREOTIP EDUKASI PELECEHAN SEKSUAL PADA KONTEN INSTAGRAM RABBANI (ANALISIS WACANA VAN DIJK)

Muhammad Asrof Fahrurrozi, NIM.: 19102010064 (2023) STEREOTIP EDUKASI PELECEHAN SEKSUAL PADA KONTEN INSTAGRAM RABBANI (ANALISIS WACANA VAN DIJK). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Muhammad Asrof Fahrurrozi, 19102010064, 2023. Thesis: Educational Stereotypes of Sexual Harassment in Rabbani's Instagram Posts (Critical Discourse Analysis). Islamic Broadcasting Communication Study Program, Faculty of Da'wah and Communication, UIN Sunan Kalijaga Yogyakarta. This research is motivated by the importance of understanding the use of social media, especially Instagram, in the context of cases of misunderstanding that occurred with the @rabbaniprolfesolrkerudung account. The aim of the research is to uncover the motivation behind the stereotype of understanding sexy that appears in Rabbani's Instagram posts. The research method uses critical discourse analysis based on Van Dijk's theory with a descriptive analytical approach. Primary data was obtained from the Instagram post @rabbaniprolfesolrkerudung on December 24 2022 and a clarification video from Rabbani on Kasi Solusi's YouTube. Secondary data includes online media clarification and counter responses to this case. Data collection methods include observation and documentation. The research results reveal Rabbani's reasons and motivations for providing education about sexual understanding through Instagram posts. Critical discourse analysis includes Text Analysis to discuss the writing and visual aspects used by Rabbani, Social Cognition to understand Rabbani's goals and motives, and Social Context to understand the public's response to these educational posts. This research provides important insights into how social media is used as an educational and communication tool, as well as how these messages are understood by audiences in a social context

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