PENGARUH PENGGUNAAN GRUP WHATSAPP DAN WEBSITE DALAM DAKWAH USTADZ ABDULLAH ROY BAGI KOMUNITAS HALAQAH SILSILAH ILMIYAH DI YOGYAKARTA

Abdul Aziz, NIM.: 21202012004 (2024) PENGARUH PENGGUNAAN GRUP WHATSAPP DAN WEBSITE DALAM DAKWAH USTADZ ABDULLAH ROY BAGI KOMUNITAS HALAQAH SILSILAH ILMIYAH DI YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Over the last five years, the development of internet users in Indonesia has experienced very significant growth. One very popular platform is WhatsApp and Website. Halaqah Silsilah Ilmiyah is one of the online da'wah communities that has taken advantage of the emergence of social media. Ustadz Abdullah Roy, as the builder of tHSI community, utilizes cyberspace as a medium for conveying messages of Islamic teachings. Based on the context above, tHSI study aims to find out “The Influence of WhatsApp Group and Website as Dakwah Media on the Effectiveness of Ustadz Abdullah Roy for the Halaqah Silsilah Ilmiyyah (HSI) Community in Yogyakarta”. The theory used in the study is the New Media, SOR and Dakwah Effect. THSI research aims to determine the effectiveness of Ustadz Abdullah Roy's preaching in the Halaqah Silsilah Ilmiyyah community in Yogyakarta and to find out the factors that influence the effectiveness of Ustadz Abdullah Roy's preaching in the Halaqah Silsilah Ilmiyyah Community in Yogyakarta. Based on the results of the analysis, the effectiveness of Ustadz Abdullah Roy's preaching in the Halaqah Silsilah Ilmiyyah community in Yogyakarta does not show significant differences that can be attributed to the use of WhatsApp Groups, Websites, or a combination of both. Even though there is a positive association between these variables, a high significance value indicates that the difference is not statistically significant. Therefore, it can be concluded that the use of WhatsApp Groups and Websites does not significantly influence the effectiveness of Ustadz Abdullah Roy's preaching in the community. Analysis of the factors that influence the effectiveness of da'wah shows that several things can contribute to the success of Ustadz Abdullah Roy's da'wah. These factors include the ustadz's knowledge and skills, relevance of preaching material, personality and charisma, interaction with the audience, use of social media and technology, local social and cultural context, community involvement, consistency and credibility, evaluation and adjustment, and understanding of challenges and audience needs. Overall, a holistic approach and adaptation to community dynamics are the keys to increasing the effectiveness of da'wah.

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