EVALUATING THE ROLE OF SOCIAL MEDIA IN PROMOTING PEACEFUL FACE OF ISLAM: A STUDY OF FACEBOOK PLATFORMS IN PAKISTAN

Razia Sardar, NIM.: 21205031066 (2024) EVALUATING THE ROLE OF SOCIAL MEDIA IN PROMOTING PEACEFUL FACE OF ISLAM: A STUDY OF FACEBOOK PLATFORMS IN PAKISTAN. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Background: Social media has become an essential part of information dissemination all over the World. Facebook, one of the easiest and most used social media platforms, plays a vital role in communication and spreading a message. The significance of Facebook in disseminating knowledge and the peaceful face of Islam has been acknowledged by the Islamic world. However, the evaluation of Facebook usage in promoting a real and peaceful face of Islam in Pakistan is yet to be done. Objective: The purpose of this study is to evaluate the Facebook platform in propagating the knowledge of the Quran and Tafsir. This study also evaluates the correctness and impact of the shared information. Method: Quantitative and qualitative approaches were employed in this study. First of all, a sample of the active Facebook accounts (pages and groups) were identified that disseminate the knowledge of Quran and Hadith in Urdu or Hindi language. In the second phase of the study, interviews were conducted to get the opinions of the experts about these pages/groups. Findings: The findings indicate that using Facebook may increase Quran and Tafsir knowledge dissemination within the Muslim population. The findings also show that the legitimacy of Facebook's material on the spread of Islam is a cause for concern, considering the platform's ability to transmit information extensively. Conclusion: It is critical to assess the credibility of material provided on Facebook about the spread of Islam and to rely on reputable sources for correct information. Along with regulations, awareness among users can play an important role in promoting Islamic teaching through Facebook.

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