PENGGUNAAN FITUR INSTAGRAM @dolan.aja DALAM MEMBANGUN BRANDING SEBAGAI TRAVEL INFLUENCER

Syakira Fitriana, NIM.: 21107030128 (2025) PENGGUNAAN FITUR INSTAGRAM @dolan.aja DALAM MEMBANGUN BRANDING SEBAGAI TRAVEL INFLUENCER. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In the digital era, social media has become a new space for individuals to freely express their identity and existence to the public. Through platforms such as Instagram, users can not only share their personal activities, but also build their identity and personal branding in accordance with the character or field they want to present to the public. This study aims to examine how the @dolan.aja account builds its personal branding as a travel influencer by utilizing the features available on Instagram. The method used is qualitative descriptive research with interview, observation, and documentation techniques. The results of the study show that the Instagram features used by the @dolan.aja account, including username, profile picture, profile bio, feed, stories, likes, comments, shares, and direct messages, are utilized in building personal branding, which includes uniqueness, relevance, and consistency with its traveler branding. All feature elements have their own functions that equally influence the building of the account's branding, including dominant features such as the username, feed, and stories, which serve as the account's main visual identity and represent the account as a whole. Thus, the optimal and targeted use of features can be an effective tactic in building personal branding in the digital realm.

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