Noviatun Nisa, NIM.: 22107030040 (2026) STRATEGI KOMUNIKASI PEMBERDAYAAN KOMUNITAS PETANI MUDA JOGJA UNTUK MENDUKUNG KEMANDIRIAN PANGAN. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (STRATEGI KOMUNIKASI PEMBERDAYAAN KOMUNITAS PETANI MUDA JOGJA UNTUK MENDUKUNG KEMANDIRIAN PANGAN)
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Abstract
The farmer regeneration crisis could threaten the food sector, necessitating strategic interventions that adapt to the characteristics of the younger generation. This study aims to analyze the empowerment communication strategies of the Jogja Young Farmers Community to support food independence among its members. Using an exploratory qualitative approach, data collection was conducted through in-depth interviews, observations, and documentation studies. By referring to communication strategies in the form of selecting communicators, determining targets and goals, compiling messages, selecting media and the theory of asset based community development (ABCD). The research results indicate two key factors that contribute to the strategy's success. First, there is the humanization of agriculture, where participants are not objects but subjects of empowerment. This humanization of agriculture involves empowering community administrators as catalysts to build emotional, dialogic, and participatory communication, fostering community traditions, and providing a free space for participants. This approach is considered effective in increasing the adoption of food self-sufficiency knowledge, which is implemented through changes in participant behavior. Second, community assets, such as land, buildings, human resources, and member potential, support the communication process as a medium for participants' agricultural practices.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Dr. Diah Ajeng Purwani, S.Sos., M.Si. |
| Uncontrolled Keywords: | Regenerasi Petani, Komunikasi Pemberdayaan, Kemandirian Pangan |
| Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.231 Media Komunikasi, Media Massa, Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 11 May 2026 13:41 |
| Last Modified: | 11 May 2026 13:41 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/76425 |
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